United Colours Of Benetton
From Humble Beginnings
Benetton is an international fashion powerhouse that was founded by four family members in Treviso, Italy, in 1965. Known for its “United Colours” catch phrase and quirky advertising campaigns, casual but lively and unique attire is the cornerstone of this fashion dynasty.
In 1955 the oldest of the Benetton children, Luciano, began marketing his home made sweaters to local stores in Veneto . His exuberant use of colour proved an instant hit and he soon asked his sister and two younger brothers to join his operation. This signaled the beginning of the Benetton success story.
In 1968 they opened their first store in Belluno, and in Paris the following year. Their style, colours, and affordability set them apart from other fashion houses. T
heir popularity began to soar. The company continued to expand and diversify with every passing year, and today they operate in 120 countries. They boast over 130 million garments sold annually in over 5000 stores. “The United Colours of Benetton” casual line is still the heart of the business, but in recent years they have expanded into the ‘Sisley’ fashion line, the ‘Playlife’ leisure wear division and the ‘Killer Loop’ streetwear brand. In addition to clothing lines they now also have toiletries, watches, and fragrances.
Benetton fist released the perfume ‘Colors’ in 1986. It was defined as a refreshing, floral, oriental fragrance. The men’s version was released in 1989. In 1993 Tribu was released, defined as a sharper floral fragrance; its top notes are blackcurrant and rose, its middle notes are geranium, ylang-ylang and sandalwood with a base of oak-moss and cedarwood. These fresh, lively and floral themes recur throughout the now extensive Benetton fragrance line, and form the perfect compliment to the fashion range. There are fragrances suited to every setting, from casual everyday use to evening glamour.
As a company Benneton is environmentally aware and often speak out regarding sustainability and encourage eco-friendliness. Their dedication to the cause is also extended through their blog BenettonTalk.
The little family business that grew out of sweaters crafted on an old second hand sewing machine is now into its fifth decade, and shows no sign of slowing down. It remains a family business, with its next generation appointed as board members. Now distributed in more than 120 countries, internationalism and diversification are the company’s hallmarks. It was born out of an enthusiasm for vibrant expression of colour and joy, and thrives on its continued celebration of these qualities.
Website:
http://www.benettonperfume.com/
Review: United Colors of Benetton was first manufactured in 2006. It is in the family of the citrus fruity fragrances.
Review: United Colors of Benetton was first manufactured in 2006. It is in the family of the floral fragrances.
Price: $24.70 USD
Price: $85.00 USD
Review: United Colors of Benetton Green perfume is a fragrance that is able to work its seductive powers in any setting. It boasts sparkling top notes with the tangy sparkling freshness of Bergamot and Neroli, before opening out into the muted softness of Cotton Blossom and Bamboo Leaf, and then rounding out with the confident accents of musk and Gaiac wood.
Price: $45.00 USD
Review: Benetton UNITED COLORS OF BENETTON EDT SPRAY 4.2 OZ for UNISEX Launched by the design house of Benetton in 2006. UNITED COLORS OF BENETTON by Benettonl posesses a blend of white musk, coconut absolute, hawthorn, neroli, mandarin, cotton blossom. It is recommended for - wear.
Review: What is a Tester?: Testers come in the original manufactured packaging and may be labeled Demonstration or Not for Sale. Testers are intended for promotional display and therefore, may lack the designer caps and fancy outer box packaging.
Price: $48.00
Review: Intense accents of bergamot and blackcurrant bud give a pleasant sensation of freshness on the skin, before transforming into aquatic notes, enriched with the elegantly sporty tone of cotton blossom. Cedar and musk finally create their sensual harmony to leave a lingering woody scent of pure distinction
Price: $40.00
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