The iconic image of the dancing horse silhouetted against a bright yellow background calls to mind unparalled quality of craftsmanship. Most people associate this quality with the worlds most famous and sought after sports cars. Ferrari extends this ethic to more than just their automotive division, however. Ferrari also produces a wide variety of merchandise of a standard befitting the labels great reputation. Ferrari products include eyewear, clothing, stationery, bicycles, cell phones, and fragrances.
Ferrari was founded by Enzo Ferrari in 1929. The company focused on racing before manufacturing their first street legal vehicles in 1947. Ferrari quickly gained a reputation for producing beautiful and powerful cars, cars that have become internationally recognised status symbols for the super wealthy.
In recent years the brand has been marketing a line of fragrances. Several of its most popular fragrances are Ferrari Red, Ferrari Yellow, and Ferrari Black. The first, Ferrari Red, was launched in 1996. It is described as a masculine, woody, oriental fragrance. This was followed by Ferrari Yellow in 1997. Ferrari Yellow is described as a refreshing, light, citrus fragrance recommended for casual wear. The third and final in the trio, Ferrari Black, was released in 1999. It is a bold, woody, mossy, masculine scent.
Despite being heavily marketed towards males, the House of Ferrari has also released an exceptional female perfume, by the name of Donna Ferrari. It was released in 1995 and is described as a soft, regal aroma consisting of orange blossom, roses, and other floral essences.
Ferrari is fast gaining a reputation for producing a line of bold, masculine fragrances that embody the quality of craftsmanship for which their cars are renowned. In addition to expanding their line of colognes they have not forgotten the female market, and fragrances in the Donna Ferrari line continue to grow in popularity.