The Fragrance Foundation USA announced several initial award winners as well as the top five finalists for the Fifi Awards 2007. The final award ceremony will take place on May 31st 2007.At the breakfast for the finalists, the four FiFi Award recipients were:Editorial Excellence in Fragrance Coverage – Women’s Scent Feature•ELLE – “Making Scents, Shop Talk” – December 2006Editorial Excellence in Fragrance Coverage – Women’s Scent Bite •ELLE – “Vision Quest” – September 2006Editorial Excellence in Fragrance Coverage – Men’s Feature•GQ – “Stop and Smell…Haitian Vetiver?” – December 2006Technological Breakthrough of the Year•Crescent House Publishing - Scentsa Fragrance FinderThe top 5 finalists in the different categories were:.......